ROSSANO's strength is in the creation and design of its own brands and products. ROSSANO’s range of design-intensive products exudes individuality, sophistication and elegance; thus making the organization a winner of multiple awards and a prominent brand name in Vietnam & Cambodia. In line with its plans for further expansion, ROSSANO’s exclusive products are exported to countries all around the world; igniting greater interest and awareness in ROSSANO. As part of its vision of becoming a regional brand, ROSSANO Joint Stock Co registered and introduced its own brands throughout the years of its progress:
- In Year 1996 ~ Launch of “ROSSANO” trademark – furniture catering to the local retail market
- In Year 2003 ~ Launch of “BEDZ ROOM” - bedroom furniture
- In Year 2006 ~ Launch of “ROSSANO EXCLUSIVE” – high-end furniture catering to the middle-income and above
With the launch of “ROSSANO EXCLUSIVE”, ROSSANO not only keep its focus on the mass market but also reaches out to the elites of society with its avant-garde designs. Not losing its focus on the local retail scene, ROSSANO products have a strong presence in Vietnam e.g. 4 retail in Ho Chi Minh City, 3 in Hanoi and through various franchise dealerships throughout Vietnam. ROSSANO JSC has also established overseas franchise stores in Shenzhen China, Phnom Penh Cambodia and coming up soon in 2010, Laos.